Santa Rosa County Business Directory

Well things are surely hopping! I have been having a devil of a time getting everything flowing smoothly. I am sure there will be few bumps in the road but we will take care of them and it is nothing we can't overcome.

Keywords
I thought I would use this time to suggest few ways that a business can use srosa.com and maximize it's effectiveness. Since we are new, our rankings in the major search engines do better with specific products. For instance, I recently wrote an article about Video Game Swap Shop. I mentioned Mario Bros in the article. I also wrote one about Halls. If you google "Milton Tire Swing" or "Mario Bros Milton" you will see they are at the top of the google ranking.

That is what I want to talk about. When people look for items on the web it is usually because they can't find them easily. If you google "video games" you will get a lot of stores that sell video games. Most searchers looking locally, will add "Milton" and sometimes "Milton Fl." to their search query.

If you are looking for something specific, then you have less competition for the key words. I would encourage all of the merchants that have overstocked items to consider promoting those. If you have unique or hand crafted items, then those would be good also. The more unique the item is desccribed the better it will do.

Creating Cash Flow
When I have specifc items, I can fold those products into a content article and it will place higher in the ranking, that is a win for you and the customer. I heard a wise man say recently "profit is good... but cash flow is good also". This is good to remember. Stock does us no good on the shelf. Why not use the overstocked items and the slow movers to promote your business? You new customers will appreciate the savings and you will appreciate the sales and advertizing.

Slow Days
In addition to niche marketing consider "slow days" to offer discounts. If you are not getting good traffic certain days of the week, that would be an outstanding time to offer discounts using the Srosa.com shopping card. Here again, we are back to "cash flow" being better than "no sales", or as one of my good friend says. "Oatmeal is better than no meal." In these slow and uncertain economic times, shoppers will becorme more resourceful and conscious of the price and quality of goods that they are consuming.

Your Results
Srosa.com is a tool for you to use. How well you use the tool will determine your results. Think of us as a mini marketing firm working for you, while providing benefits for area consumers. We want to help businesses succeed. It is good for the community and a win win all around. Encourage others to apply for their Srosa.com card and talk about the program to others, it's a great idea and it is Free for the Shopper!
Terry